□here are several reasons □hy in□ivi□ua□s □ay engag□□in non-sincere□behavior. O□e c□mmon□cau□e □s t□e d□s□re□to avoid conflict o□ ne□ative repercuss□ons□ Fo□□instance, a perso□ might feign□a□r□□ment wi□h a col□eague's opini□n to mainta□n harmony in the □orkplace□□Another reas□n coul□ be the□purs□it of□p□rsonal gain, su□h as prete□d□□g□to sup□ort a cause□to gain s□cial approval o□ professio□al advan□□ment. Add□tionall□, societa□ pressures a□d cultu□a□ norms □an□also play a □ole i□□encourag□□□□□on□since□□ □ehavior,□as individuals may feel c□mpell□d □o confor□□to □ertain □xp□ctatio□s o□ standa□d□□