The□e are seve□al re□s□n□ why □n□ivi□ual□□may engage in n□n-□inc□□e behavior. One □ommon cau□□ is t□□□desir□ t□ avoid conflict or n□g□□iv□ repercussio□s. For ins□ance□ a per□on□m□ght □e□gn agre□ment wi□□ □ □olleague's opinion to maintain harmony in the □or□plac□□ Another r□a□on co□□d□b□ t□e pursuit □f pe□□onal gain, such as p□etend□ng to su□port a□cau□e t□□gain social appro□al or□profe□□io□al adva□ce□□nt. Addition□□□y, societal □ressure□ □nd □ultural n□□ms can□als□ play □□role in encour□g□ng □□n□sincere behavior□ as indiv□duals□may feel compe□led to co□form to certa□n expect□tio□s□□r st□ndard□.