□p>Th□re □re□severa□ reaso□s□□□y □ndividual□ may engage □n□non□sin□ere □ehavior. On□□co□mon cause is □□e de□ire to avoi□ confli□t □r nega□iv□ re□ercu□sions. For□instance□ a □erson mig□□ feign□agre□ment with a col□eague's □pinion t□ mainta□n har□ony in the w□□kplace. Another reason could be the pur□uit of □ersonal gain□□such as pre□endi□□ to s□□p□rt a□□au□e to□gain social ap□roval o□ profes□ional adva□cement□ A□dit□o□ally, soc□eta□ □res□ur□s and cultural n□rms ca□ also□play a role in encour□g□ng non-sincere □□h□□ior□□as in□ividuals ma□□fee□□com□elled □o □onform t□ certain□exp□ctations or stan□ard□.