□□>There are several reas□ns why□individuals m□y eng□ge in□non-□ince□e beha□ior. On□ common cause i□ □h□ □□sire □o avoid □onflict or□negative □e□□□cussion□. For □nstance, a person mi□h□ fe□gn agreeme□t wi□h a□colleague□s □pi□ion to□mai□tain ha□mon□ □n□the workplace. □□o□h□r r□□son cou□d be the pursuit□of pe□so□al gain, such as pret□ndi□g t□ s□ppo□t a cause to gain soci□l □pproval or professio□al advancem□nt. Ad□it□□□a□ly, soci□tal□pre□sures an□ cultural n□rms ca□ □lso play□a rol□ in□□ncouraging □on□s□ncere behavior, a□□indi□idua□s may feel c□mpel□ed t□ confo□m □□ certai□ e□pec□ations □r stand□rd□.