<□>T□ere a□□ □ev□ral□reas□ns why individ□als may engage□in no□-s□ncere beh□vior. One c□mm□n cause □s the □esir□ to□a□oid □onflict□or n□gat□ve □eperc□ssions. □o□ □□stance□ □□pe□son might f□ign agreement wi□h a □ollea□ue□s opinion to main□ain har□ony in the wor□place. An□ther rea□o□ could be the pursuit of□persona□ g□in, □uc□ as□pretending to supp□rt□a caus□ to g□in social ap□r□v□l or prof□□s□□na□ advancem□nt. □□□it□□nally□ societal pressures□and cu□□ural □□rms can also □lay a ro□e □n encouraging non-s□ncer□ beha□□or, a□ ind□v□□ual□ ma□ feel compelled to conform to certain□exp□cta□i□ns or □t□ndard□.