□p>Ther□ are seve□al rea□ons why i□di□i□□als may en□ag□ in non□□in□ere be□avior. One com□on cau□e is th□ desire t□ avo□d co□flic□□o□ □egative □e□er□us□□□ns.□For instance, a pers□n migh□ feign□agreement wit□ a colle□gue's opini□□ to maint□in harmo□□□in the workpl□ce. Anot□er rea□on□could be the□pu□su□t□of per□onal□gain□ such □s prete□ding to sup□□rt a cause t□ gain social ap□r□val □r□p□ofession□□□advancemen□. A□di□io□ally, □□□ietal pressu□es and cul□ural no□ms □an also pl□y a □ole in en□ouraging non-sinc□re□behav□or, as□i□□□v□d□als m□y feel compe□led to□confor□ to □erta□n□expectations□or s□andards□