□p>T□ere ar□□□everal □e□□on□ why□indiv□d□a□s may engage in non-□incere be□a□ior. □ne comm□n□cause is the d□sire to avoid□□onfli□t□o□□negati□e repercussio□s□ F□r instance, a person mig□t f□ign a□ree□ent wi□h a col□eag□e'□ opin□□n □□ mainta□n harmo□y in □he workplace. Ano□□e□ r□□son □ould be □he pu□suit of □ersonal□gain, □u□h as pretend□□g to su□□o□t a c□u□e t□ gain soc□al□appr□val or pro□essi□nal advancement. □dditionally, s□cietal pressures □□d□c□ltural norms ca□ also □lay a □ol□ i□ enco□r□ging non-sin□□re □ehavi□r, as□individuals□m□y□feel□compelled □o confo□□ to certain e□pectation□ or sta□da□ds.