<□□There a□e s□vera□ re□so□s□□hy□i□di□iduals m□y en□age in non□si□cere behavior. □ne□common c□use□is□the desire to □void□con□lict or negative repercussions.□For instan□e, a person might□feig□ agreemen□ w□th a coll□a□ue's opinion to ma□□tain□harmony in the □or□p□□c□. Anot□□r□reason co□ld be the pursuit of □e□sonal g□i□, suc□ □s preten□i□g to support□□ cau□e□to gain□s□cial□approval or p□ofessio□al adva□cemen□. □dditionally□ societal p□essu□es and□cul□ural n□rms can □lso pla□ a role in □nc□□□aging non-sincer□ behavi□r, □s □□dividu□l□ □ay feel com□e□l□d □o conform□□o□certai□ expectat□o□s or□standards.