T□er□ are several reasons □□□ individ□als may□eng□ge in□n□n-sincere beh□vi□r.□On□ co□mon cause□□s the des□re to av□id□conflict or negative repercu□sions.□F□r□insta□ce□ a□per□on mi□ht□feign □greement with a colle□gu□'s o□inio□ to□maintain harm□ny in the□workpl□□e. Anot□er reas□n could be th□ pursuit of □ersonal g□in, □uch as pretending to support a cau□e to□gain social□appr□val□o□ professio□al ad□a□cement. Additionally, s□cietal pr□s□u□e□ and□cultu□a□ no□m□ c□n also□play□□ role in encouraging□no□□since□e beha□□or, a□ individuals may feel co□pelled to conform □o□cert□i□ expe□tat□ons or st□nda□ds.