Non-sinceri□y can□be defi□e□ a□ □he l□ck □f g□nuine e□p□essio□ or the act of pret□nd□□g to □ave □eeli□gs, beliefs, □r□□nt□nti□ns □hat one does not ac□ual□y pos□es□. It oft□n involves □eceit□ man□□ulatio□, or the conc□alm□nt of true em□tions. Non-sincer□ty c□□ occur i□ v□rio□s con□e□t□, s□ch a□ personal relationship□, workp□a□e inter□□ti□ns□ and pu□□ic commu□ication□. □nderstanding the underlyi□g moti□□tio□s for non-sincer□ty □s cruc□□l for add□essing□its c□nse□uences and fost□ring more□authentic □□nnect□□ns□□>