The□e are several r□□sons why indivi□uals may engage in no□-si□□er□ behavior. O□e common cause i□ the desire to avoid c□n□lict or negat□ve □epercussion□. For□instan□e, a per□□n m□ght fei□□ agre□ment□with a colleague's o□inion to □a□ntain harmo□y in the workpl□ce. □nother reaso□□□o□□d b□ the pursuit □f □erson□l g□in, such as pret□nding□□o support a cause □o gai□ social □□proval□or□profess□onal advancement. A□□itionally,□soc□e□al pre□sures an□ cultural□norms□can □l□□□pl□y□a □o□e□in □□couraging non-sincer□ behav□or□ a□ in□□□iduals may □ee□ com□elled□to □o□□□rm to certain□expectations or standard□.