There are seve□al reasons w□y individua□□ may□e□gage i□ □on-since□e□be□avior□ □□e□□ommon caus□ is the □e□ire t□ av□id □o□flict or n□gat□ve rep□rcussion□. For instance, a perso□ □□ght feign agreem□n□ □ith a colleague's opini□□□t□ ma□□□□in harmony in the□workplac□. A□o□he□ reaso□ could be the□pu□□uit of □er□onal gain, such as preten□□n□ □o support □ c□use to□gain□social approva□□or pr□fes□□onal ad□□□cement. Additional□y, s□cietal pressure□□and cu□tural norms can als□ play a role in encouraging non-sincere □e□avio□,□as indivi□□als m□y fe□l comp□l□□d to □onfo□m to c□rtain expectations or s□andard□.