□□□There are □eve□al□reasons□why indi□□duals□□ay engage in non-si□ce□e b□havior. One common□cause is the□desire to □void conflict or □eg□tive repe□□ussions. For □nstance, □ pe□son m□□h□□feign agree□e□t □i□□ a c□llea□ue'□ op□nion □o main□ain□h□rmony i□ the□□orkplac□. Another reason coul□□be□the p□rs□i□ of □ersonal □ain, suc□ as pretending to□s□pport a cau□e to g□in social approva□ □r pr□fession□l □dvancement. Additional□y,□so□ietal pr□□sur□□ □nd cu□tura□ n□rms can also p□ay□a r□le i□ encoura□ing n□n□sinc□□e beh□vior, □s in□ividu□□s ma□ feel compelled to conform to□□ertai□ exp□cta□ions or□standards□