□p>□her□ are □eve□al □eas□n□ wh□□indiv□duals may engage□in non-□inc□re beha□□or. One c□m□on cau□e is the desire to□a□□id conflict or negativ□□reper□ussions. For instan□e□ □□p□rson □i□ht feign agreement w□th a colleague'□ o□inio□ □o □a□ntain h□rmony □n □he□workp□a□e. □□ot□er r□ason co□l□□be the pursu□t o□ □er□on□l ga□n, □uch as pr□tendi□g□t□ supp□rt□a □a□□e □o gain s□cial a□□roval or professional □□vanc□ment. Add□ti□nally, so□iet□l□pressures and cu□tural□norm□ can also play a r□le in encoura□ing non-sincere be□avio□,□as individual□ □ay □eel c□mpel□ed to conform t□ certa□n expectati□ns o□ st□nda□ds.