T□□□e a□e several reaso□s why i□dividuals may engage in no□-s□ncere b□havior.□One □ommon caus□ is the desire to avoi□ con□li□t□or negative repe□cussions. Fo□ ins□ance, a pe□son might □eign agreement with a□□ollea□□□'□ opinion to □ai□tain □armon□□in□th□ workp□a□e. An□t□er□rea□o□ could be the pursuit of per□onal gain, such as pretending □o sup□ort a c□use to gain□so□□a□ a□proval or profess□onal advancement□□Additi□□□l□y, socie□al pressur□s □nd cultural norms can also pla□ a□rol□ in enco□raging no□-□in□ere □ehavior□ as □□divi□ual□ may□feel co□pelle□ to conf□rm to c□rt□in e□pec□ations or stand□rds□