<□>T□ere are s□veral reasons why □ndividua□s may enga□e □n non-sincere beh□vior.□On□ common cause is the d□□□□e to av□id□co□flict or □□gative repercussions□ □or in□ta□ce,□a person might fei□n agree□ent wi□h a□c□lleague'□ □pinion to m□intain□harmon□ in the workplace. A□□ther reason□co□□d be the pur□ui□□□□ □e□□onal gai□□ □uch as pretending t□ suppo□t□a cause□to□□ain social□appr□val or professio□al advan□ement. Additionally□□societa□ pr□ssures and cul□ur□□ n□rms ca□ al□□ play a □ole in encou□aging□non-sin□ere b□havi□□, as indi□idua□□ may □□el com□□lled to □onf□rm□to ce□□ain expect□t□ons □r □ta□□ards.