Th□□e □re □eve□al r□aso□s □□y individuals□may□e□gage in□no□-since□e behavior. On□ com□on cause is the□desire to avoid c□nflict or □ega□ive re□erc□ssio□s. For instance, a□perso□ □ight feign agre□ment wit□□a col□ea□ue's opinion□to m□intain□har□ony in the w□rkp□ace. An□ther reason could be the pu□suit of personal gain, such as pretending□to□su□□ort a cause to gai□ soc□□l approval or professional advancement. Additio□all□, so□ietal pre□sur□s □n□ □ul□ura□ norms can□als□ play a role □n encour□ging non-sincere be□□□ior, as □n□ivi□□□□s may feel compelled□to confo□m to certain expec□ations□or s□□□dar□s.