There a□e□s□veral□□easons w□□ in□ividuals may en□age in non-si□cere behavior. O□e common c□u□e is the desire to avoid confli□t or□neg□□ive □e□e□cussions. For ins□ance□□a per□□n might fei□□ ag□ee□ent with a □olleague's op□nion□to □a□ntain harmon□ i□□th□ workp□□ce. Anoth□r □□ason c□uld b□□the pursuit o□ perso□□l ga□n□ such as p□ete□ding□□o □upp□rt a□cau□e□to ga□n so□ial app□oval or p□□fessional □dvancement□ Additionall□, socie□al □ressures a□d□c□l□ural norm□ can also pl□y a role □n encouragin□ non-sin□er□ beha□ior, □s individ□□ls may f□el□compe□led to conform to□certain exp□ctatio□s or standa□ds.